1. Advertising Principles
ZoraGram aims to maintain an authentic, enjoyable, and safe social platform for all users. Commercial communications, whether served via verified programmatic ad networks or published organically by creators, must be honest, transparent, and non-intrusive.
All advertising delivered on or through ZoraGram must comply with applicable consumer protection laws, advertising standards councils, and the Google Play Developer Policy.
2. Third-Party In-App Network Ads
To support the ongoing maintenance and free availability of ZoraGram, the mobile application may display programmatic advertisements served by certified mobile ad SDK partners (such as Google AdMob, Meta Audience Network, Liftoff, and InMobi):
- Google Play Compliance: All in-app ad formats adhere strictly to the Google Play Families and Advertising policies, ensuring ads do not simulate device notifications, conceal dismissal controls, or trigger unexpected interstitials upon opening new screens.
- Quality & Context: Ad placements in the feed, explore screen, and reels player are designed to avoid deceptive clicks or interfering with content interaction.
- Frequency Capping: We apply interval throttling to prevent repetitive, aggressive, or continuous interstitial interruptions during reels viewing.
3. Creator Sponsored Content & Partnerships
Creators and business accounts who receive compensation, free products, or commercial consideration for posts, reels, or stories must provide unambiguous disclosures:
- Clear Disclosure: Any post or reel created in exchange for payment, gifts, or affiliate benefits must include prominent disclosure tags such as
#Ad,#Sponsored, or#PaidPartnershipwithin the first two lines of the caption. - No Concealed Endorsements: Ambiguous hashtags such as
#spor burying disclosure tags beneath dozens of general tags is prohibited under consumer transparency standards. - Factual Representations: Creators may not make unsubstantiated health, medical, income, or performance claims on behalf of sponsoring brands.
4. Prohibited Commercial Products & Services
The following categories are strictly prohibited from being advertised or promoted on ZoraGram, either via programmatic banners or creator partnerships:
- Illegal drugs, narcotics, prescription medicines, or unregulated health supplements.
- Weapons, ammunition, explosives, fireworks, or combat tactical gear.
- Adult content, pornography, escort services, or explicit dating networks.
- Deceptive financial schemes, multi-level marketing (MLM), predatory payday loans, or guaranteed return investment scams.
- Counterfeit goods, unauthorized replica luxury items, or pirated digital content.
- Tobacco, nicotine products, e-cigarettes, and vaping accessories.
5. Restricted & Sensitive Categories
Certain commercial promotions require express authorization, strict age-gating (18+), and certified regulatory compliance:
- Real-Money Gaming & Lotteries: Permitted only in jurisdictions where fully licensed, strictly restricted to adult audiences, and compliant with applicable state and national gaming statutes.
- Alcohol: Permitted only where legally compliant, non-targeting minors, and promoting responsible consumption.
- Financial Services: Must be issued by authorized banking or non-banking financial companies (NBFCs) with full statutory disclosures.
6. Violations & User Reporting
Users can report misleading, fraudulent, or inappropriate advertisements directly through the in-app reporting button or via our Report a Problem page.
Accounts found repeatedly publishing undisclosed sponsored content or promoting prohibited goods face removal of sponsored posts, loss of creator privileges, or account suspension.